This is the one that changed things, and the lesson is boring on purpose: it was repeatable.

One plate. One place. Sixty seconds. An accent that didn’t apologise for being from Rawalpindi. That constraint meant I could make it fifty times without getting bored, and the audience knew exactly what they were getting each time.

Then half the country started making it too. Good — that was the point. A format you invented and gave away is worth more than one you protected.