03 In my own words
Founder & CEO
Hamza Bhatti Productions
Islamabad · since 2016
I quit my job because of a guy on YouTube.
2015. Safe salary, business degree from Bahria, the whole plan my family had signed off on. Then I watched Casey Neistat make a life out of a camera and thought: why not here? Why not me? Nobody in my house thought this was a job. Honestly, neither did most of the country.
So I built the thing that didn’t exist. Hamza Bhatti Productions — Pakistan’s first creator-first production house. Not an agency pretending to understand creators. A studio run by one.
The greatest championship in life is to inspire others.
Kobe — the line I work by
Then it got strange in the best way. I won Faces2Hearts, the EU’s worldwide vlogging competition, and ended up running digital communications for the European Commission’s delegation to Pakistan for three and a half years. In 2022 I made a food series that crossed 100 million views — and then watched half the country start making it too. Good. That was the point.
Two TEDx talks, a Tamgha-e-Ansaar, three Creator of the Year titles, 95+ brands. None of it changes the job. I still want a kid in Rawalpindi to watch something of mine and think: I could do that too.